Saturday, May 23, 2009

837 Words from Art Institute of Chicago re Entry Fee

Here it is, 837 words on the Art Institute of Chicago's admission fee structure starting TODAY, May 23, 2009...not merely is this link from the Art Institute's own website, but I pulled it via an article in Modern Art Notes called "Museum Cannibalism: Pricing Out Visitors."


Just as young people, the middle-class and the less fortunate can least afford access to the great collections in Philadelphia and Chicago, their museums are making it harder for people to visit.

For the museums it comes down to simple math: Endowments are down, government grants are down and private donors and foundations apparently aren't inclined to give enough to prevent admissions hikes. Museums are facing a tough decision: Cut (even more) staff, or raise admissions costs. Philadelphia and Chicago are (in part) choosing to maintain staff and other infrastructure instead of maintaining public access at current price levels.

The problem with looking to admissions costs as the place to make up revenue is this: Admissions are not substantial contributors to most museums' bottom lines. At the Philly Museum, for example, admissions made up just 3.2 percent of program-related expenditures in FY 2006.

At Chicago it's a little bit different; few major museums are more reliant on admissions for revenue. Nine percent of AIC's FY 2006 museum-based expenses were covered by admissions fees, down from 11.2 percent the year before. Yesterday the museum admitted to the Chicago Tribune that the increase was 'needed' because the AIC had to cover operating costs, which have risen (in part) because the AIC is opening a new addition this year. AIC director James Cuno effectively argued that because the museum has more space and higher operating expenses because of the addition, visitors -- who didn't green-light the AIC's expansion -- have to pay for it.

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