"There are plenty of ways to think about planning an artistic career. Are you aiming to be the enfant terrible, a young provocateur? Or are you playing the long game, sticking with your work until it gets recognized? In The Guardian, Oliver Burkeman outlines a new theory of creative growth that I hadn’t heard of before — the “Helsinki Bus Station Theory.”"
"“Let’s say, metaphorically speaking, that each bus stop represents one year in the life of a photographer,” he explains. After three years, Minkkinen’s metaphorical photographer has been making platinum prints of nudes, like Irving Penn. He takes the prints to the Museum of Fine Arts to show them to the curators, but the curators show you Penn’s work, and you freak out, “hop off the bus, grab a cab (because life is short) and head straight back to the bus station looking for another platform,” and start over again."
"If you don’t take a step back from the cycle, that process of repetition “goes on all your creative life, always showing new work, always being compared to others,” Minkkinen says. What to do instead? “It’s simple. Stay on the bus.” Staying on the bus means staying on your own aesthetic path till the end, following it through to its conclusion and not getting distracted from that pursuit by comparisons with other artists or aesthetic trends."
STAY ON THE BUS. You'll get to where you want to go.
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